Telephone Preference Service (TPS) Checking


Individuals, whether at home or in organisations, have a preferences over how frequently they are contacted and by which communications channel – all of which is good practice to build  in to your communications planning. More fundamental  is the issue of whether an individual has ‘opted out’ of receiving such communications by one or more of these channels – which is where more regulation kicks in.

 

The  Fax (FPS) and Telephone Preference Service (TPS) are the centrally held UK opt-out registers.  Marketing lists should be cleaned against these before campaigns are implemented. Individuals can register at any point to not receive unsolicited  communications. It is vital therefore, to check the preference services within 28 days of each campaign or promotional contact, in the instances where no business relationship is previously held.

 

Calling numbers on the Telephone Preference Service (TPS) for promotional purposes is governed by  Privacy and Electronic (EC Directive) Regulations 2003. There are currently over 1.6m individuals in the UK who have opted out  and the fines for breaching this law can be as high as £5000.

 

In addition to the preference services, individuals are entitled to contact any organisation and say they do not wish to receive promotional communications by one or more communications channels, which the organisation should record and honour in the future.
 
We can clean your lists for you at a competitive rate against the TPS and MPS databases - for more information and a quotation call us today on  0845 118 0053 or email info@remarq.co.uk. We also offer a free one hour consultation, which we guarantee will deliver you at least one actionable insight to improve your marketing.