Market Analysis for the Small Business
Market Analysis is an analytical technique which allows a small business to:
  • Research the available market alternatives (e.g. which country in the EU is it best to export to?, which vertical market sectro/industry should I target with my offering?, Which of my current marks should I focus on?)
  • Quickly shortlist the markets to further research - using high level research and defining key crieria. Detailed research takes longer and is more expensive, so this step ensures that it is a very focused exercise.
  •  Analysis of priority markets is the research that then establishes the answers you need for managment decision making, such as recommendations on which markets should be prioritised for entering, maintaining and withdrawing from, for maximising chance of success and return on investment.
For more information about how we can support your marketing analysis requirements, call us today on  0845 118 0053 or email We also offer a free one hour consultation, which we guarantee will deliver you at least one actionable insight to improve your marketing.