Green marketing and sustainability communications

One of the most exciting areas of marketing is to generate results through innovation in the area of corporate social and environmental responsibility. 
This is where organisations embed approaches that will be to the benefit if poeple, planet and profit - doing the right thing well really can pay dividends. 

The sorts of tools needed to deliver on this includes is:
  • Researching meaningful issues to tackle and ways to reduce impact
  • Ecoinnovation across products and services to reduce negative impacts and increase the positives
  • Developing marketing intervantions in less environmentally harmful ways, such as Sustainable exhibition stands
  • CSR strategy, reporting, communications and engagements to get stakeholders on board
If you are interested in finding out more, have a look at this site: green marketing and sustainability communications