Direct Marketing for the Small Business

Direct marketing is often a highly effective method for a small business to generate leads and responses becasue it can be so  targeted to groups of individuals (B2C) or companies (B2B) with similar problems, needs and expectations.
 
Getting direct marketing write is almost a bit of a science in itself. It requires:
  • The right data, whether you have it already, it requires cleaning, checking against the Telephone Preference Service Mailing preference service or you what us to put a marketing list together for you
  • Effective approach - a message that will get the attention and get your business to the next stage of securing business with them
  • Market understanding - it often takes a good understanding of the marketplace, the offering, target audience and competitors, to so that the points outlined above can be implemented effectively

 

 
Call us today about your direct marketing requirements on 0845 118 0053